Splash UAE


Splash is a home-grown regional high-street fashion brand of UAE showcasing popular collections for men, women and teens. Being the largest high-street fashion retailer of the UAE, it offers a large assortment of fashion apparels and accessories to suit its customer’s every lifestyle need. With a boutique concept format store, it boasts of a gamut of international brands like Lee Cooper, Bossini, ELLE and Being Human.


About Splash

Headquartered in Dubai, Splash was founded in 1993 as a single brand store in Sharjah. As of now, Splash has 220 stores across 16 countries. Splash‘s presence is growing worldwide. It is a part of the Landmark Group, one of the biggest retail conglomerates in the Middle East, India and Africa. The Landmark Group has a diverse portfolio of retail and hospitality brands including Lifestyle, Centrepoint, Babyshop, Shoemart, Iconic, Max, Homecentre, Auchan, Homebox, Funcity, Funville and Citymax hotels among others. 

Key Facts of Splash

  • It was established in 1993 in Sharjah
  • It is a brand of the Dubai based Landmark Group.
  • It is the largest importer of readymade garments in the UAE
  • It is the largest fashion retailer in the Middle East.
  • It was awarded “Superbrand” status in 2013, four times in a row
  • It has over 220 stores across 16 countries
  • It has over 55 brand stores
  • Its sister groups are Lifestyle Stores and Home Centre Stores.
  • Splash has a total retail area of over 1.3 million square feet
  • Splash calendar and Splash fashion shows are the most popular annual and bi-annual events in the UAE
  • It has more than 4000 employees 

Features of Splash

With an eye for the latest global trends and reflecting a trendy attitude, Splash brings together a collection that makes a definitive style statement. It adapts to the changing needs giving exceptional value to its customers. As a trend-setter in the region, it boasts of an extensive, award-winning collection of popular clothing for women, men and teens. It revamped its existing product portfolio and introduced a uni-brand concept across its stores for comfortable and easy shopping environment.

Splash’s Brands

Splash’s current portfolio of brands includes Splash-Smart, Formals, Woman, Maxim, Youth, Beach, Basics, Accessories, Men Accessories, DNM, Active, Intimates and Infinity. Splash also houses a gamut of international brands like Barbie, Kappa, Smiley World, Lee Cooper, Bossini, ELLE and Being Human. In 2012, Splash launched the Warner Bros. collection, bringing cartoons and superheroes to the world of fashion.

Splash Events

As a brand, Splash has successfully created some of the biggest and most popular brand events which have now become part of the social calendar of the UAE. The Splash calendar and Splash fashion shows are by far the most popular annual and bi-annual events.

Splash  Stores around UAE

Abu DhabiDubaiSharjahAjmanFujairahRas Al KhaimahUmm Al Quwain

Products available  at Splash:

  • Women
  • Men
  • Top Brands


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