Reebok UAE

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. Committed to helping consumers fulfill their potential and be “fit for life,” it develops products, technologies and programming which enable consumers to live a healthy lifestyle and have fun doing it.

 

About Reebok

In 1958, Joe and Jeff Foster formed company Reebok. It was first noticed by an American businessman, Paul Fireman at the Chicago International Sneaker Trade show in 1979. Fireman was working for team sports and he negotiated a deal to license and distribute the Reebok brand in the United States. The division was called Reebok USA Ltd. Later that year, Fireman introduced three new shoes to the market at $60. By 1981, Reebok reached more than $1.5 million in sales. The company began expanding from tennis and aerobics shoes to running and basketball throughout the mid to late 1980s, the largest segments of the athletic footwear industry at the time. During the 1980s, Reebok began introducing sports clothing and accessories (alongside entering the college/pro sports arena), along with a new line of children’s athletic shoes.  

Key Facts of Reebok

• It was established in 1958
• It is a subsidiary of the Adidas Group.
• It is headquartered in Canton, MA, USA
• Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.
• It is the official footwear and apparel sponsor for Ultimate Fighting Championship (UFC), CrossFit, Spartan Race, and Les Mills. 

Reebok Clothing & Accessories

Reebok today designs, produces and markets sports, fitness and casual footwear, apparel and accessories, combining in its products both athletic performance and style. The clothing line includes t-shirts, hoodies and pants among other items. Accessories include gym bags, hats, socks and bottles and other fashion accessories for both men and women.

Reebok Shoes

With American inspiration, Reebok produces shoes built upon a strong heritage and unique authenticity. From the award winning Floatride sole to the breathable flexweave fabric, Reebok offers the perfect pair of running shoes that can make your running experience remarkable. Plimsolls, hi-top trainers and classic running shoes come with high performance credentials and innovative technology.