As one of the oldest brands in the UAE, Choithrams has established itself not only as convenient neighbourhood stores dotted across the country, but over the years, it has also become a leading name in retail distribution. It was over three decades ago that the first Choithram Supermarket and Department Store was established in the UAE. Since then, many Choithrams have come up in convenient locations across the seven Emirates. With its unbeatably high standard of quality and service, Choithrams has become a name synonymous with excellence in the region today.
About Choithrams Supermarket
Choithram and Sons was established in 1944 in Sierra Leone, West Africa. Since then, it has developed into an international company spanning Europe, North America, Africa as well as the Gulf. The company is a private business that also funds and manages a group of schools and hospitals in India and West Africa.It was in the 1970s that Choithrams came to the Emirates and since then the supermarkets have found locations throughout the Gulf, namely Oman and Bahrain. The company brought with it international expertise, networks and connections built over 70 years in 25 countries. Since then there has been no looking back and Choithrams today is a trusted name and a significant contributor to the fast paced economic and social growth of the Gulf region.
Key Facts of Choithrams Supermarket
- It is owned by Choithram and Sons
- First Choithrams supermarket opened in the UAE in 1974.
- It caters to 9,000-plus stores in the UAE
- It operates in 25 countries across the Middle East, Africa, and Asia
- It was awarded the first ever “Grocer of the year” RetailME award in 2005
Features of Choithrams Supermarket
The range of products at Choithrams is arranged in a meticulous order. The wide variety of products like Fresh Dairy, Canned Food, Breakfast Cereals, Confectionaries, Health and Organic food and Ethnic food from different parts of the world is stocked in well-defined and well-marked categories that are easy to locate. Right from the smallest stall in the store to the entire product mix, every Choithrams outlet is custom made for its clientele.
Today, when the whole world is turning towards fresh and organic food, Choithrams is a step ahead. In fact their Fresh Vegetables and Fruit section have received the largest chunk of investment in the supply chain. Their stock of fresh produce is exhaustive and guarantees customer satisfaction. We stock right from the humble local potato and the popular produce from India to the niche air freighted organic fruit and vegetables from Levant, Europe, US and Australia.
All time favourites include the delicious, ready to cook varieties of well-marinated meats in popular flavours. There are 25 different types of homemade sausages, burgers and custom-made meats. A wide range of mortadellas are available, which can be sliced – thick or thin – to your liking. There is also the pre-cut chilled version in almost 15 different varieties.
The in store bakery at Choithrams fills the store with the homely smell of freshly baked goodies –an assortment of freshly baked bread, cookies, pastries and muffins. Special varieties of Bavarian whole meal bread, Country style Ciabatta, Heidi bread and many more. Granary biscuits, Focaccia rolls, puffs with different delicious fillings, fruit and chocolate cakes and muffins, fresh fruit pastries and cakes are ready to be picked up and savoured. The new range of freshly prepared sandwiches includes sandwiches from Ciabatta, Bagels and Tortillas with fillings that range from cheese and tomato to the exotic freshly cooked spicy soy. You also have healthy options of low fat sandwiches or gluten free breads that come with quality ingredients and zero additives
Light Household & Garments Division
It provides a wide range of household appliances, domestic products, toys, fashion wear, children garments, etc from 30 countries.
Choithrams Stores around UAE
Products available at Choithrams:
- Cooking & Ingredients
- Breakfast & Snacking
- Health & Beauty
- Home & Life
Latest Offers | Catalogs for Choithrams Stores in UAE