The one-stop shop for all your children’s needs! Babyshop is a concept store that specializes in toys, fashion clothing, baby basics, nursery furniture and much more for newborn babies, toddlers and children up to 16 years. It has revolutionized retailing for children and mothers by understanding the needs of this group and delivering products and services in a pleasant, fun environment.
Babyshop was the very first brand launched by the Landmark Group, opening its first store in Bahrain in 1973. It was founded by Mukesh Jagtiani in Bahrain. Later in 1990, Babyshop expanded to the UAE with its first store in Sharjah. The store focussed on children’s products for ages 0 to 16. It sold major brands including Barbie, Disney, Philips AVENT, Fischer-Price, and Ferrari. In 2016, it started retailing around 10,000 products online through its E-commerce site. Over the years, Babyshop has grown into a trusted destination for children’s fashion, nursery products, feeding essentials, travel systems and toys. In 2011, Babyshop began adding child seats to taxis in Dubai for the “Child Safety First” campaign, an initiative by the RTA. The three-month campaign focused on raising awareness of child safety during daily travel.
Key Facts of Babyshop
- It was established in 1973 in Bahrain
- It was launched by the Landmark Group
- It is the leading baby and child store in the Middle East.
- It has retail space of 9Million sq.ft dedicated to baby fashion and essentials.
- It has an annual footfall of 20 million
- It has 235 outlets in 16 countries across the Middle East and Africa.
- It has its own in-house brands: Juniors, Giggles and Gear
- It has over 4,432 employees
Features of Babyshop
Babyshop sources products from the best manufacturing units all over the world, making sure at all times to uphold the quality value of its brand far above competition and expectation. It has an unbeatable array of top international brands, including Lee Cooper, Barbie, Disney, Graco, Ferrari, Maclaren, Maui and Sons, Fisher Price and Little Tikes. Moreover, Babyshop stores are designed for the entire family, with comfort and convenience being our top priority. Some stores feature relaxing mother’s rooms where mothers can feed and change their babies’ diapers in privacy. Play zones are also there to keep the kids safely entertained while you shop in peace.